Emoji In Business Communication – 👍 or 👎?

Emoji in Business Communications

It is impossible to imagine private communication without emoji, they are no longer simple accessories of the written word, but develop into a global language: emojis. But what is the state of business communication?

With us in the team, the time had come at the latest from the Corona headquarters. Communication through our collaboration tool looks like WhatsApp and that’s where it happened quickly: a little yellow laughing face slipped into the chat. With the days of isolation, the use of emojis has increased exponentially. If you have to do without jokes and arguing with your coworkers, at least😊,👍and 😂 the lack of interpersonal relationships brings you into the workplace. At least that way. Somehow.

Don’t be so emotional!

Not so long ago, emojis were considered prohibited items in a business context – especially in direct communication via email or chat. But since emojis are already an important aspect of private communication, they easily find their place in business communication. Emojis can be found more and more often, especially in the field of marketing – social media and newsletters. It doesn’t matter whether it’s B2C or B2B.
As people no longer just buy products, but feelings, improvements or experiences, the emotional connection of the target group with the company or product is more important than ever. It makes sense that smiling faces, fruits and little monkeys are used.
But also in 1: 1 communication with the client or internally in the team, contemporary hieroglyphics can help. With over 3000 official emojis to date, you will definitely be helped in any situation.

We have gathered our tops (👍) and our flops (👎) by treating emojis in a professional context:

Show emotion:

Emojis can replace the emotional level, which resonates through voice, facial expressions, and gestures. Communication in everyday working life can thus be made more efficient and more personal.
Target the recipient:
The more distant the relationship – both personally and hierarchically – and the greater the opportunity to communicate, the fewer emojis need to be used. Because the rule is as follows: “The right to informality is always given to the superior”.

Know the meta-level:

Emojis are often interpreted differently and can be confusing or even upset in the other person. Therefore, correct application of small images is the highest priority. Otherwise, a high five is considered a praying hand and the fishing becomes sexual harassment.

Don’t overdo it:

Emojis add a non-verbal layer to writing, but cannot replace it entirely. Therefore, please always use carefully designed and complementary emojis.

Stay understandable:

Even though emojis seem well established in our language, not all customers can use them. If a misunderstanding arises, it is important to take charge of the listener and clear up the misunderstanding. You can always learn something.

Some more facts and figures at the end

Adobe’s Emoji Trends Report highlights the positive aspects of using emojis: the majority of respondents (81%) believe that people who use emojis are friendlier and more accessible. But that’s not all: my counterpart may accept a written review better if it is accompanied by a positive emoji. The sender thus specifies that it is only the factual and non-relational level that is in question. This helps to maintain a good atmosphere in the conversation and avoid misunderstandings.
A look to the future is also worthwhile. Because 65% of respondents feel more comfortable expressing their emotions through emojis than on the phone. This is especially true for Generation Z – our future colleagues – 83% of whom believe they can express their emotions through emojis.
So there is nothing more to say except:🙌🏻 😊 😍

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